A seasoned Vice President and General Manager with a proven track record in leadership, strategy, operations and financial growth. 15 years in Saudi Arabia Held pivotal positions within the global event arena and partners with both Government entities and iconic international brands. 

Plays an advisory focused role, in addition to partnering with the Board and other C-level Executive Management teams. Strives to address complex event & competitive market challenges. Executes with a view to restore value in commercial partnerships, pivot operations in new directions and establish certainty amidst chaos. Is able to up-scale business operations, developing strong interdisciplinary teams and supercharging event financial performance. Driven by entrepreneurial prospects that offer an opportunity for creative thinking to overcome challenges and the delivery of cutting-edge events. A strong leader who is able to link technical teams and people together through a combined vision and common goals.