Mark Satchell is the Chief Operating Officer for Saudi based company, Lead Enterprise, an ambitious and creative events agency based in Al Khobar. Previously to joining Lead Enterprise, Mark was Chief Operating Officer for Filmmaster MEA, Group Chief Operating Officer at All Entertainment Group, Regional General Manager for Live Nation Entertainment and Operations Director for Saudi Aramco. Having been based in Saudi Arabia for over 9 years Mark has produced several international and local shows as well as created cultural and art festivals in the Kingdom. Mark has worked on projects with many Saudi Government Authorities such as NEOM, Royal Commision for Al Ula, General Entertainment Authority, Ithra (Saudi Aramco) and National Events Calendar. Now in his 10th year working in the Middle East, Mark's mission is to ensure Lead Enterprise plays a significant role in the growth and success of Saudi Arabia, and its ambitious Vision 2030. In particular transferring knowledge to a new generation of talented Saudi Nationals, building a bright and sustainable future within the entertainment, cultural and events industry.