Bilal Assidi, with over 20 years of expertise in sales and entertainment lighting leadership, he serves as the sales director at Martin Professional Middle East.

Since joining Martin Professional UAE in 2004, Assidi has enriched the team with his profound industry knowledge. His role involves overseeing client relations, liaising with manufacturers, and managing internal teams to ensure smooth operations and top-tier service delivery.

Assidi's diverse skill set and unwavering commitment to excellence have significantly influenced the entertainment lighting landscape across the Middle East and GCC countries. Notable projects under his guidance include the majestic Sheikh Zayed Grand Mosque, the ARAMCO Ithra in KSA, the Riyadh Season in KSA, Qidiya in KSA, Via Riyadh in KSA, and Blue Water Island in the UAE.