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Saudi Light & Sound Co located with SEA

Saudi Light & Sound (SLS) Expo
20 - 22 MAY 2025 | 3:00 PM - 9:00 PM

Riyadh Front Exhibition & Conference Center

SLS Expo Agenda 2024

Saudi Entertainment & Amusement Expo Hero


Keynote Address - Tourism Beats: The Impact of the Tourism Boom on Saudi's Events Sector

07 May 2024
Riyadh Front Exhibition & Conference Center
Keynote Speech

This keynote session dissects the profound influence of the rapid growth of tourism on the kingdom's vibrant events sector.

Key takeaways

  • How the surge in tourism is reshaping the landscape of Saudi Arabia's events sector, unveiling new opportunities, challenges, and trends that demand attention and adaptation
  • Capitalizing on the evolving dynamics, fostering innovation and growth within their organizations against the backdrop of the flourishing tourism industry
Paul Pacifico, CEO - Music Commission, KSA
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