The partnership with Portman, a global stage lighting brand, combines PRO LAB's extensive experience in retail and distribution with Portman's passion for designing and manufacturing stage lighting fixtures. By working together, they hope to bring to the market some of the most advanced lighting products that balance form and function.

The partnership with Portman will enhance PRO LAB's existing offerings, enabling the company to provide clients with stage lighting solutions that meet their individual needs.

"We are delighted to partner with Portman, a renowned brand for its iconic lighting designs," said Rami Haber, CEO of PRO LAB. "Our partnership aligns with our commitment to provide our clients with the most advanced and high-quality    equipment, services, and support."

The second partnership is with Audinate, a provider of professional AV networking technologies. The company's flagship Dante platform allows for distributing digital audio and video signals over computer networks, revolutionising how people experience audio. By partnering with Audinate, PRO LAB can offer cutting-edge technology that will help elevate both brands in the audio industry.

"We believe this partnership will revolutionise how our customers experience audio," said Rami. "PRO LAB's vast partner network for entertainment and installation markets, along with our extensive knowledge base for AV networking technology, in general, will be an excellent addition to Dante's expansion in this dynamic region."

The final partnership is with TiMax, a brand at the forefront of immersive audio technology. PRO LAB has been appointed as the exclusive distribution partner for TiMax SoundHub, TiMax Tracker D4, and the full range of TiMax solutions in the GCC region.

Designed to work effectively with any loudspeaker on the market, TiMax SoundHub offers PRO LAB's extensive network the freedom to tailor system solutions according to their individual technical and budgetary requirements.

"We are more than happy to partner with TiMax," said Rami. "With TiMax, we can offer our clients unparalleled versatility, creativity, and engagement."