Riyadh, Saudi Arabia – “Saudi Light & Sound (SLS) Expo has firmly become the region’s anchor point for the AV and live event production industries,” said Sarkis Kahwajian, Associate Vice President – Entertainment Portfolio at dmg events. “This year’s show is a reflection of the collaborative progress we’re making in the sector—working closely with our partners at Invest Saudi to support growth, knowledge-sharing and commercial opportunity.”
Now entering its most significant edition yet, the Saudi Light & Sound (SLS) Expo 2025 returns to Riyadh from 20–22 May 2025, showcasing the growing scale and maturity of Saudi Arabia’s entertainment technology market.
The event has grown considerably, now covering 38,350 sqm—a notable increase from 2024. Exhibitor numbers have jumped with 127 confirmed companies from 21 countries, making it a truly international platform. Leading exhibitors include IPS, Halwani, BOSCH Audio, Barco, Procom Middle East, NMK, Media Pro, and Venuetech, alongside key sponsors Shure, ProLab, RST, and Sonos.
Strategically co-located with the Saudi Entertainment and Amusement (SEA) Expo which has also partnered with the General Entertainment Authority, SLS Expo forms part of the region’s most comprehensive business event for entertainment professionals. Together, they form a unified marketplace for venue operators, integrators, distributors, creative agencies and decision-makers across the entire live events and entertainment ecosystem.
Backed by Invest Saudi, the Kingdom’s investment promotion platform, the government body leading the development of Saudi’s entertainment sector, the 2025 edition solidifies the show’s role as a trusted partner in advancing the region’s industry goals under Vision 2030. Another returning sponsor has confirmed their participation, reinforcing the value of the expo impact and experience. “We’re genuinely excited to be back in Riyadh for SLS Expo this year with the Procom Pavillion! Each brand is showcased in its own dedicated area within the Procom Pavilion, offering a unique and hands-on experience for visitors. Plus, we’re thrilled to introduce some fantastic new names to the Procom family – MA Lighting, Astera as well as Green Hippo – and we’ll have a stunning lighting show featuring Ayrton that you won’t want to miss. We’ll also be sharing our upcoming training plans for Saudi Arabia, which is something we’re really passionate about,” said Rami Harfouch, Managing Director at Procom Middle East.
Beyond its global exhibitor line-up, SLS Expo 2025 brings a captivating programme of curated features aimed at delivering real value to attendees. These include the SLS Summit, proudly sponsored by SONOS where 40+ international speakers will provide insights into current industry shifts—from smart production technologies and immersive design to the role of AI and sustainability in live events.
The SET Awards (Sound, Entertainment, Technology) return to celebrate standout projects and individuals shaping the Kingdom’s event tech landscape. Meanwhile, the Shure Wireless Workshop will host top audio professionals for practical demonstrations and discussion on wireless sound systems in live production.
Adding a spectacular visually arresting moment to the show, a live drone display – presented by Cyberdrone – sees innovation soar above Riyadh, capturing the spirit of a show rooted in creativity and precision.
SLS Expo has evolved into a key commercial and strategic platform for those working at the intersection of technology and live experience. By bringing together global brands, sector leaders, and policy partners under one roof, the event continues to foster industry alignment and create a reliable platform for regional and international business.
To register or learn more about SLS Expo 2025, visit www.saudilightandsoundexpo.com.
About dmg events
dmg events is a leading organizer of face-to-face events and publisher of trade magazines and information services. Our aim is to create dynamic marketplaces to connect businesses with the right communities to accelerate their growth in today’s rapidly evolving landscape. With a presence in over 25 countries and organizing more than 80 events each year, dmg events is a global leader in the industry. Attracting over 425,000 attendees and delegates annually, we organize events in the construction, hospitality, interiors & design, energy, coatings, entertainment, and transportation sectors. To better serve our customers, dmg events has offices in 10 countries, including Saudi Arabia, the UAE, Egypt, South Africa, the UK, Canada, and Singapore. By being on the ground, we can better understand market needs and nurture relationships to create unforgettable experiences for our attendees. Our flagship events including the Big 5 Global, The Hotel Show, INDEX, ADIPEC and Gastech. For more information visit www.dmgevents.com. Founded in 1989, dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc (DMGT, www.dmgt.co.uk).
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dmg events is a leading organizer of face-to-face events and publisher of information services. Our aim is to create dynamic marketplaces to connect businesses with the right communities to accelerate their growth in today’s rapidly evolving landscape.
