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Saudi Light & Sound Co located with SEA

Saudi Light & Sound (SLS) Expo
7-9 MAY 2024

Riyadh Front Exhibition & Conference Center


Saudi Entertainment & Amusement Expo Hero

Novelty Middle East

Hall: 4 Stand: 4D31
  • Digital Signage
  • Pro Audio Equipment
  • Pro Lighting Technology
  • Projection & Display
  • Stage Technology & Trussing
  • Other
Novelty Middle East

“Welcome to the future of event technology, presented by Novelty Middle East LLC.”

Novelty Middle East is part of Novelty Group and a sister company of Novelty France, who is delighted to extend its expertise and "know-how" to the Middle East.
Previously known as IRIS, Novelty ME remains your Technical Partner with its best French touch.

Our focus goes beyond event technology as we specialize in crafting unforgettable experiences from start to finish, all managed by our dedicated in-house team.

We offer comprehensive Lighting, Sound, Video, Truss, and Power services in:

• Service delivery for events.

• AV equipment rental.

• Engineering, sales, installation, and maintenance of audiovisual equipment.

With offices in Dubai, Dammam, and Doha, we cover the entire Middle East region delivering from small to large scale events like exhibitions, weddings, conferences, fashion shows, concerts, festivals, product launches and more, mostly dealing with Government entities, corporations, and well-reputed agencies.

Our impressive track record speaks for itself, as we have successfully executed industry-leading events such as the U.A.E Expo 2020, COP28 SUMMIT 2023, Dubai Watch Week 2023, prestigious exhibitions for Dior, Chanel, Gucci, Louis Vuitton, and more. We have also organized significant occasions like Saudi Arabia National Day, Climate Week, Film Festival, Asean GCC Summit, Qatar Tiffany Expo, and Wise Summit, among others.

These events are not just ordinary gatherings; they are extraordinary showcases of technology and innovation, resulting in an unparalleled experience.


United Arab Emirates




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