16 - 18 MAY 2022

Riyadh International Convention & Exhibition Centre

WHY EXHIBIT

Create an impression in the Kingdom’s $64 billion entertainment industry

As the Kingdom of Saudi Arabia steps up its game as a world-class innovator in entertainment, now is the time to reach developers, events managers and operations executives who are actively seeking to enhance their venues with the latest immersive sound, audio and audiovisual technology.

These projects and people have one thing in common: a rising demand for professional lighting, audio and event technology solutions and services.

Saudi Light & Sound (SLS) Expo has been created to give suppliers of specialised AV equipment a direct inroad to this burgeoning market.

WHY SAUDI ARABIA?

Saudi Arabia...
...is injecting $64 billion into its entertainment industry
...is attracting high-profile movie and TV projects and will rank among the world’s top 10-15 territories for box office by 2024
...will overtake the UAE for inbound tourism by 2025
...will spend more in the next 10 years than it has done in the past 300 years

Large-scale projects under construction:
Live music concerts, sporting events, themed parks & attractions, malls, entertainment centers, cinemas, public spaces, mega projects

Buyers in search of your solutions:
Large-scale events organisers, government representatives, engineers, procurement heads, investors

Image

WHY TAKE PART?

BRAND AWARENESS

SLS Expo gives you the opportunity to share your vision with government leaders, high-profile investors and the biggest buyers across the Kingdom's largest leisure and entertainment projects. Filling a gaping hole in the market, SLS Expo is one of the only organised opportunities for developers and other key specifiers to gauge serious lighting and sound suppliers as potential integrators for their upcoming projects. Make sure this exciting decade of expansion includes your name in lights.

THOUGHT LEADERSHIP

Show the inner circle how your company can breathe life into their next phase of immersive venues. Place your brand and its ideas at the forefront of an industry meet-up, share a case study or lead a masterclass or roundtable. SLS Expo gives you the opportunity to spotlight your expertise to a legion that is seeking inspiration through the very latest sensory experiences. Deliver on your promise with a pitch that is way beyond your marketing brochure.

NETWORKING

Project owners in Saudi Arabia are HUNGRY to meet quality suppliers of innovative products. Similar to how you feel about tracking down decision makers with authority. With this in mind, the SLS platform takes the hard work out of business matching, offering unrivalled networking opportunities that make it easy to start a conversation with future business partners.

LEAD GENERATION

SLS Expo attendees are experts in their fields, and they know the next big thing when they see it. But why not make it easy for them? As part of your exhibitor Stand package you’ll get free access to a sophisticated yet simple-to-use lead retrieval app that quickly scans the contact details of every visitor approaching your stand. Watch your exhibitor ROI sky-rocket with every lead stored accurately for direct follow-up and management.

Image

Having seen a tremendous increase of professional light and sound manufacturers exhibit in our established SEA Expo, we realized there was a need to launch SLS Expo to bring the professional light & sound industry together in Saudi Arabia. Saudi Arabia has stated its ambitions of becoming one of the top-ten entertainment destinations in the world to win back a share of the US$20 billion that Saudi nationals spend on the overseas sector each year through organizing more than 5,000+ live music concerts, sporting events, themed attractions, hundreds of entertainment centers, and cinemas.

Sarkis Kahwajian

Event Director, Saudi Light & Sound (SLS) Expo

TYPES OF COMPANIES YOU’LL MEET AT SLS EXPO

Image

Don't miss the site visits hosted by top buyers in Saudi Arabia

Saudi Light and Sound (SLS) Expo is focused on delivering the best networking opportunities for all our exhibitors. In keeping with this focus, we partner with leading buyers within Saudi Arabia to host events in an effort to connect you to the right decision-makers and forge strong business relationships.

Past Saudi Entertainment & Amusement (SEA) Expo exhibitors have been invited to networking functions by Al Hokair Group,  Al Othaim Leisure, and Sala Entertainment - the largest buyers in Saudi Arabia. Stay tuned for announcements regarding this year's SLS networking programme that will bring together the who's who of the entertainment venue industry for the purpose of developing long-term AV business partnerships.