Why Exhibit

Create an impression in the Kingdom’s $64 billion entertainment industry

WHY EXHIBIT

Create an impression in the Kingdom’s $64 billion entertainment industry

Saudi Arabia is emerging as a global entertainment leader. Now is the time to reach developers, event managers, and operations executives seeking innovative sound, lighting, and audiovisual solutions.

BOOK YOUR STAND

Brand awareness

Seize the opportunity to position your brand as a leading provider of lighting, audio, and event technology solutions.

Thought leadership

At SLS Expo, position your brand as an industry leader by sharing innovative ideas, presenting case studies, or hosting masterclasses and roundtables.

Networking

Project owners in Saudi Arabia are eager to meet quality suppliers, just as you seek decision-makers with real authority.

Lead generation

Your Exhibitor Stand package includes free access to a user-friendly lead retrieval app, allowing you to effortlessly scan and store visitor details.

Download the 2025 Topline Report

WHY SAUDI ARABIA?

WHY SAUDI ARABIA?

$64 billion investment in its entertainment industry
Attracts high-profile movie and TV projects and will rank among the world’s top 10-15 territories for box office by 2024
Expected to overtake the UAE for inbound tourism by 2025
Projected to spend more in the next 10 years than it has done in the past 300 years

Large-scale projects under construction: Live music concerts, sporting events, theme parks & attractions, malls, entertainment centers, cinemas, public spaces, mega projects

Buyers in search of your solutions: Large-scale event’s organizers, government representatives, engineers, procurement heads, investors

BOOK YOUR STAND

EXPERIENCE EXCLUSIVE SITE VISITS HOSTED BY LEADING KEY BUYERS IN SAUDI ARABIA

EXPERIENCE EXCLUSIVE SITE VISITS HOSTED BY LEADING KEY BUYERS IN SAUDI ARABIA

Saudi Light and Sound (SLS) Expo is dedicated to creating unmatched networking opportunities for exhibitors. We partner with top Saudi buyers to connect you with key decision-makers and foster strong business relationships.

Previously, the co-located SEA Expo exhibitors have attended exclusive events with industry leaders like Al Hokair Group, Al Othaim Leisure, and Sala Entertainment. Stay tuned for updates on this year’s SLS networking program, designed to unite the entertainment venue industry’s top players and cultivate lasting AV partnerships.

Connect with key players
in the Saudi Arabian market

Connect with key players
in the Saudi Arabian market

20,000+ visitors are expected to attend SLS Expo 2027:

Distributors, wholesalers, retailers, system integrators, and AV companies.
Real estate companies, venue operators, and installers.
Businesses like hotels, restaurants, offices, theme parks, entertainment venues, stadiums, airports, educational institutions, retail outlets, and religious sites.
Event planners, theater and cinema operators.
Government and Regulatory Bodies: Government officials, municipal authorities, and trade associations.

Real voices. Real results.

We love SLS Expo! It’s not our first year here, and it’s our destination to showcase products. Also having SEA Expo alongside is a brilliant idea!

Rami Haber

CEO, Prolab

A quite unique show, SLS Expo is a hub to meet market players, connect with stakeholders, make deals, and enjoy an amazing experience.

Barry Kassab

Market Development Manager, Shure

SLS Expo is a fantastic platform for connecting with suppliers, clients, and industry peers while gaining valuable insights.

Aya Thomas

CAO, RST

SLS Expo is a valuable platform to connect with customers, build industry relationships, and showcase the brands we represent.

Rami Harfouch

General Manager, Procom Middle East

A positive experience year after year. Four years on, it remains the only common ground for entertainment and audiovisual experts.

Abdulmomen Ghandour

Sales Director, NMK

SLS Expo is our event of choice in Saudi Arabia, providing a valuable platform to showcase our solutions and connect with industry leaders.

Khalid Al Qahtani

CEO, IPS

Setting the stage with
The SLS Summit

Setting the stage with
The SLS Summit

The SLS Summit gathers industry leaders to discuss the future of Saudi Arabia’s entertainment and live events industry, exploring opportunities to enhance the Kingdom’s role as a global entertainment hub.