The Middle East’s live events and entertainment industry is expanding at an unprecedented pace with event production at its core.

Saudi Light and Sound (SLS) Expo introduces a dedicated, standalone focus on this high-demand sector: The Event Production Show. Designed as a focused feature on the show floor, it delivers enhanced visibility, targeted buyer access and deeper engagement for production specialists serving the region’s booming live experience economy. 

From immersive concerts and large-scale sporting events to cultural festivals and giga-project openings, billions are being invested into experiences that demand world-class execution driving unprecedented demand for event production expertise.